Set up an attention-grabbing, welcoming booth.
The ideal time to plan an exhibition is several months before the show. Take the time to ensure that you have all the furniture and printed materials you need. Find out the measurements of your booth and the location within the exhibition and plan the displays according to these details. Gather the furniture and signage you need for your booth. You can order trusses or pop-up displays to present your products or showcase any artwork.
Instructions
1. Cover the floor of your booth. Cut carpet to size and lay it on the floor. Carpets help cushion your feet as you stand all day welcoming customers. Instead of carpets, you could order creative decals that advertise your products or art. Most decals can be removed without leaving any trace on the floor. Check with the show's organizers to see if they are allowed. Some shows provide floor covering--either carpet or cushioned mats--for a charge or gratis.
2. Move in the shelves and tables and establish the position for each. Adding skirts to the tables is an added bonus: You can store extra merchandise or supplies behind the skirts. Secure shelving to the booth boards using fishing line. Tie fishing line around four points of each shelf and the other end around hooks that you insert in your display walls. This avoids any crashes if visitors accidentally bump your displays.
3. Install artwork or signage. If displaying paintings, insert two screws on the back of each painting and put a metallic wire hanger, twisting the ends around the screws. Hang paintings using two hooks to make it more stable and less likely to fall if jostled.
4. Place products on the shelves. Products at eye level catch attention most easily. Display your products so they are visible from all angles, and place an attention-grabbing item in the center of the booth to attract people to your space. Display fewer items rather than crowding the booth, so that people can move freely around the booth. As items sell, replenish your displays from boxes you've stored under your tables.
5. Install spotlights on the top part of your display walls or on shelves and around your artwork. Lighting is important in a show booth and highlights the attractions of your booth, attracting visitors. Hide power cords with tape.
