Every author's dream is to be on the bestselling book list. That dream can easily become a reality no matter how unattainable it may seem. Many mediocre books become bestsellers. Achieving bestselling author status involves hard work on your part. Writing the book is just the beginning; the real work is marketing.
Instructions
Marketing Your Book is Key
1. Call radio stations and ask to be interviewed live regarding your latest novel. Don’t take no for an answer. If you are told to call back, then call back; however make that interview for a definite date and time. Take copies of your books with you to sign for the general public and one copy for each radio station.
2. Set up times and dates for book signings at various bookstores around the country. Talk to people about your book. Be friendly and answer all questions asked. Make your book signing table set-up interesting and eye-catching; give something away with your novel pertaining to some aspect of the story. Be creative.
3. Sell books from your Web site; offer a discount on quantity sales. Hard-sell your book as if it were a perishable item and your life depends on sales.
4. Solicit interviews on cable TV on the late or early morning slots. Those interviews may lead to bigger and better venues on prime-time TV.
5. Call national talk-show hosts and ask to be interviewed at their convenience. Give away copies of your novel to the audience; sign the copies. Be friendly and interact with the general public.
6. Advertise a quarter-page in national magazines if you can afford the expenditure. Make the advertisement eye-catching and sticky. Get your point across in as few words as possible. Make readers remember what they’ve seen.
7. Hire a publicist to help you in your quest for fame and fortune, At first, hire him part time and as you gain recognition, take him on full time.
8. Secure as many book reviews as possible. Ask well-known reviewers to read and review your novel. Sign their copies.
9. Think like a celebrity. Positive thinking and telling people that they were going to be big stars when they were unknowns worked for Jane Leeves, known to her friends as Janie; and Rod Stewart, who used to be Rod the Mod to his friends.
