Creating a logo can seem like one of those things that anyone can do, but it is harder than it seems to create a professional logo. In fact, most people can immediately recognize an amateur logo, and will consider the product "generic" and less valuable than a similar product with a better logo. It is therefore important to really take time, and make an effort to create a distinctive logo. To get an idea of how visual marketing works, read up on graphic design and what is popular right now, so you can create the most effective design possible.
Instructions
1. Know your market. What are you selling or trying to say with a bubble logo? Find out who the competition is and examine their logos and why they are effective or not. This will help you create a more effective logo for yourself. You can use a simple list to write down what you observe and research, or you can use mind mapping to plot out your observations and plan your own logo around them.
2. Choose colors with care. Most amateurs are careless with color choice, throwing colors together for variety. This is a serious mistake. There are social and psychological aspects to color choices and preferences. Choosing the right one can have a subliminal effect, helping convince clients to come to you. Another serious mistake is using a "close enough" approach to colors in marketing materials. A potential customer will varying hues and come to a number of subconscious conclusions: "this company doesn't care enough about its image to be consistent which may mean the quality of the products is similarly inconsistent," "is this a scam company," "why is the logo different every time". Use the Pantone color scale to ensure your colors remain the same across all media, from your website to your printed materials.
3. Choose a form for your logo. A bubble logo can represent all kinds of things: a comic book company, a soap manufacturer, even a bubble tea shop; but to have an effective logo, they would each need to consider a different creative approach. The comic book company, for example, might be referencing word bubbles from their comics, so they would keep with the comic theme. They might opt for a distinct, thick black line that makes clear that it is a word bubble. A tea shop, on the other hand, might have a logo that features a cup with a straw and bunch of bubbles inside the cup or perhaps a small mound of different, pastel colored bubbles on top of the cup (to suggest they have a variety of flavors). Ideally, this form should be simple, easy to recognize and unique, and reflect immediately what the product or service is. In general, you want the customer to see the logo "word bubble" and think "your company" immediately.
4. Create your logo. There is no special procedure for actually drawing your logo. You can do it with a pen on paper or use software specially designed for it. Choose the method that will get the best results for your logo. For example, a new comic book company might want to show their "newby" status by having an amatuer (but polished) looking logo that looks like something drawn on a napkin. This is part of their image. In this case, the looser nature of a hand drawn logo would present their company image better than a more structured digitally created logo.
